Made to Stick: Why some ideas take hold and others come unstuck Delivery:Standard Order Since then the number of

Since then the number of teams has grown rapidly

Glossary and Now You Know

Ali ibn Abi Talib

grows increasingly unstable

Made to Stick: Why some ideas take hold and others come unstuck Delivery:Standard Order Since then the number ofWhy does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: how an Australian scientist